CA-CompetitionAct-GreenwashingIn force from 20 June 2024; private right of action available from 20 June 2025; Competition Bureau guidance issued in draft December 2024 and finalised in 2025

Competition Act (R.S.C. 1985, c. C-34), greenwashing amendments enacted by Bill C-59 (Fall Economic Statement Implementation Act, 2023)

Canada · Competition Bureau Canada; Competition Tribunal

The amendments add two new deceptive marketing provisions targeting environmental claims: product-level claims about benefits for protecting or restoring the environment must be backed by adequate and proper testing, and business-level claims about environmental performance must be based on adequate and proper substantiation in line with internationally recognised methodology. Penalties reach the greater of CAD 10 million for a first offence or 3 percent of worldwide gross revenues.

Category
Anti-greenwashing rule
Enforcement
Mandatory
Effective date
20 June 2024
Covered entities
Any person making representations to the public in Canada about a product, business or business activity that relate to environmental or social benefits or effects
Notes
Constitutional challenge pending on freedom-of-expression grounds. Watch the Competition Bureau guidance for the meaning of 'internationally recognised methodology'.

Sources

Verified 2026-04-30

Related regulations

Canada-CSDS

CSDS 1 and CSDS 2 – Canadian Sustainability Disclosure Standards

Canada · Canadian Sustainability Standards Board (CSSB), under FRAS Canada
Final standards published (voluntary); CSA mandatory rule paused April 2025

CSSB issued final CSDS 1 and CSDS 2 on 18 December 2024, aligned with IFRS S1 and S2 with extra transition reliefs. Standards are voluntary. The CSA paused its mandatory climate disclosure rulemaking on 23 April 2025.

Enforcement
Voluntary
Effective date
Annual reporting periods beginning on or after 1 January 2025 (with transition reliefs)
Covered entities
Any Canadian entity (voluntary). CSA paused work on mandatory rule citing global developments.
Canada-OSFI-B15

OSFI Guideline B-15 – Climate Risk Management

Canada · Office of the Superintendent of Financial Institutions (OSFI)
Effective (phased)

OSFI guideline setting expectations for climate risk governance, strategy, risk management, scenario analysis, and capital and liquidity adequacy at federally regulated financial institutions. Includes financial disclosure expectations being aligned with CSSB's CSDS standards.

Enforcement
Mandatory for federally regulated financial institutions
Effective date
Fiscal year-end 2024 for D-SIBs and IAIGs headquartered in Canada. Fiscal year-end 2025 for all other in-scope FRFIs.
Covered entities
All federally regulated financial institutions (FRFIs)
Primary source ↗Verified 2026-04-30
Royal Assent 11 May 2023; in force from 1 January 2024

In-scope entities and government institutions must file an annual report to the Minister of Public Safety by 31 May describing the steps taken in the prior financial year to prevent and reduce forced labour and child labour risks in their activities and supply chains, and publish the report on their website. The Act amends the Customs Tariff to prohibit imports of goods made with forced or child labour. Offences carry fines up to CAD 250,000 and director/officer liability.

Enforcement
Mandatory
Effective date
1 January 2024; first annual reports due by 31 May 2024 and each 31 May thereafter
Covered entities
Government institutions producing, purchasing, or distributing goods, plus 'entities' (corporations, trusts, partnerships, or other unincorporated organisations) that are listed on a Canadian stock exchange, or have a place of business in Canada, do business in Canada, or have assets in Canada and meet at least two of: CAD 20 million in assets, CAD 40 million in revenue, or 250 employees on average (worldwide, in at least one of the two most recent financial years), and are involved in producing, importing, or distributing goods.
Primary source ↗Verified 2026-04-30
EU-ECD-2024-825

Empowering Consumers for the Green Transition Directive, Directive (EU) 2024/825

European Union · European Commission (DG JUST); national consumer protection authorities
Adopted 28 February 2024; member-state transposition deadline 27 March 2026; national measures apply from 27 September 2026

The Directive amends the Unfair Commercial Practices Directive and the Consumer Rights Directive to ban generic environmental claims (such as eco-friendly or climate neutral) that are not backed by recognised excellent environmental performance, and to prohibit offset-based neutrality claims and unverified future commitments. Sustainability labels must be based on certification schemes or set by public authorities.

Enforcement
Mandatory
Effective date
Transposition deadline 27 March 2026; application from 27 September 2026
Covered entities
Traders selling goods or services to consumers in the EU internal market
Primary source ↗Verified 2026-04-30
Proposed 22 March 2023; trilogues paused after Commission announced intention to withdraw on 20 June 2025; listed as pending in the 2026 Commission Work Programme

The proposed Directive would require companies to substantiate voluntary environmental claims with scientific evidence and have them verified by an accredited third party before use. The file has been suspended since June 2025 following the Commission's stated intention to withdraw the proposal, though it remains formally on the legislative agenda.

Enforcement
Mandatory (if adopted)
Effective date
Not yet adopted; no application date
Covered entities
Traders making voluntary explicit environmental claims about products or services in the EU; micro-enterprise scope is contested
Primary source ↗Verified 2026-04-30
In force from 31 May 2024

The rule requires that any reference an authorised firm makes to the sustainability characteristics of its products or services is consistent with those characteristics and is fair, clear and not misleading. FG24/3 sets out the FCA's expectations on substantiation, evidence and ongoing review.

Enforcement
Mandatory
Effective date
31 May 2024
Covered entities
All FCA-authorised firms making references to the sustainability characteristics of a product or service to UK clients (retail or professional)
Primary source ↗Verified 2026-04-30