Climate and Resilience Law (Loi n. 2021-1104 du 22 aout 2021), Article 12 and related articles on environmental advertising
Article 12 prohibits advertisers from claiming that a product or service is carbon neutral, or any equivalent term, unless they publish a full life-cycle GHG emissions report, an emissions reduction trajectory and the offsetting methodology used. Breaches carry fines of up to EUR 100,000, raisable to the full cost of the advertising campaign.
- Enforcement
- Mandatory
- Effective date
- Law: 24 August 2021; carbon-neutrality rules: 1 January 2023
- Covered entities
- Any advertiser making carbon neutrality or equivalent claims (zero carbon, climate neutral, fully offset) for products or services in France