Climate and Resilience Law (Loi n. 2021-1104 du 22 aout 2021), Article 12 and related articles on environmental advertising
Article 12 (codified at Art. L. 229-68 of the Environmental Code) prohibits advertisers from claiming that a product or service is carbon neutral, or using wording with an equivalent meaning, unless they make publicly available a GHG emissions report covering the product's direct and indirect emissions, the avoid-reduce-offset approach with a reduction trajectory and quantified annual targets, and the offsetting methods used. The environment minister can issue a formal notice and then fines of EUR 20,000 for individuals and EUR 100,000 for legal entities, raisable to the full amount spent on the unlawful operation (Art. L. 229-69).
- Enforcement
- Mandatory
- Effective date
- Law published 24 August 2021; Art. L. 229-68 Environmental Code in force since 25 August 2021; carbon-neutrality claim rules applied from 1 January 2023 (Decree 2022-539 of 13 April 2022; Art. R. 229-110 in force 1 January 2023)
- Covered entities
- Any advertiser making carbon neutrality or equivalent claims (zero carbon, climate neutral, fully offset) for products or services in France