FTC Guides for the Use of Environmental Marketing Claims (Green Guides), 16 CFR Part 260
The Green Guides set out how the FTC will interpret Section 5 of the FTC Act when reviewing environmental marketing claims, covering general principles such as substantiation and qualification, plus specific claim types including recyclable, compostable, degradable, carbon offsets and renewable energy. Marketers who do not follow the Guides risk deception findings.
- Enforcement
- Guidance (interpreting Section 5 of the FTC Act)
- Effective date
- Current text issued October 2012; revision date TBD
- Covered entities
- Any marketer making environmental claims about a product, package or service in US commerce